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January 10, 2009

New president, new outlook

Filed under: Business marketing,Technology — heathergooch @ 6:57 pm
Tags: , , , ,

On Jan. 20, Barack Obama becomes our nation’s 44th president. One of the things that’s particularly striking about the inaguration event in particular is how much of it will be celebrated through technology. The National Post has recently blogged about this here, including the fact that the Obama camp has even set up a Twitter account just for the event.

About 1 million Obama supporters first learned of the president-elect’s choice of Joe Biden as a running mate via text message, for example, and the so-called “mobile campaigning” served Obama well throughout the election seasion. And because this technology is moving from teen-agers and techies to mainstream consumers, so should you consider incorporating social media into your marketing plans this year.

Should you text a million people about your next big sale? Probably not. But you can set up text reminders of class sign-ups, create a Facebook account that lets you network with your colleagues and customers, and tweet about how the cool new fibers you just got in.

2009 has been promised to be a year of change and hope, and new technologies have brought people together to work toward those goals in numerous ways. Make it your resolution to explore some of these techniques as ways to build customer loyalty and take your business to new heights.

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